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To help visionary businesses show up with clarity, creativity, and confidence. Through strategy-led branding, design, and digital experiences, we create bold, thoughtful work that stands out, connects, and drives real results.
Our Mission
Ideas are easy. We care about what happens after the brainstorm. Bringing it to life, making it work, and seeing it through.
Vision with Follow-Through
No jargon. No fluff. Just clear, honest creative that feels human and actually connects.
Realness Wins
Good design needs direction. We make sure every choice has a purpose and every project is built to do something, not just look good.
Strategy First, Always
We don’t do safe. If it looks like everyone else, it’s not for us. We create work that gets noticed and leaves a mark.
Boldness Over Blend-In
We’re not here to play it safe. We think big, work smart, and create with purpose. Our approach is grounded in strategy and driven by a genuine belief in what good creative can do for a business. We care about the details, the impact, and making sure every brand we touch stands out for the right reasons.
Our Values
Get in touch
You’ve poured your energy into building something great, and now it’s time for your brand to reflect that. From bold visual identities and standout websites to creative support for your next shoot or event, we bring your vision to life. Let’s move past cookie-cutter and build a presence that feels as powerful and intentional as the business behind it
Ready to make a lasting impression?
Let’s get started.
Your vision deserves more than DIY—it deserves distinction.
Discover how we’ve helped bold visionaries like you turn their ideas into thriving brands. From groundbreaking brand identities to high-conversion websites, our success stories showcase the results-driven solutions we deliver. See how we’ve empowered businesses to stand out, drive growth, and make a lasting impact.
Success Stories
Print Ad Design
CRUZ TEXTURES
Graphic Design
Copywriting
KNOW MAGAZINE
Brand Refresh
Website Design
GEAR UP CATCHING
Website Design
DESERT DAISY EVENTS
Event Design
Creative Direction
FOCU$ED CONFERENCE
Event Design and Install
Creative Direction
KNOW SUMMIT
Website Design
SARAH BENKEN FOUSHEE
Hi, I’m Erin, the creative force behind [A] Typical Creative Agency.
I’ve always embraced the road less traveled. My journey into branding and design didn’t follow the traditional route. There was no formal design school, just a deep passion for creativity and the drive to learn by doing. From running a handcrafted jewelry business to leading as Editor and Creative Director at KNOW Magazine, I’ve built my expertise through hands-on experience, constantly evolving and pushing creative boundaries.
My story is proof that success doesn’t have to look one way. It’s about showing up, figuring things out, and staying open to the next version of yourself. That mindset is at the core of everything I do now, helping early-stage founders move beyond pieced-together branding and websites.
Whether you're building a bold brand, launching a custom website, planning a shoot, or bringing a visual experience to life through event design or creative direction, I’m here to make sure every part of your presence feels intentional, aligned, and built to make an impact.
Founder & Creative Mastermind
Erin Daniels
Meet the Founder
We work with brands at all stages. Some are just getting started. Others are ready for a full rebrand. No matter where they are, we help them get clear, stand out, and grow. Check out our case studies to see how our work has made a difference.
Our Clients
